A short but bang-on article from Baratunde Thurston at Fast Company does a good job reminding us how we are always willing to trade away privacy and control for the sake of convenience, in his case by using common authentication from Facebook, Twitter, Google and others. His article points out how this behavior helps us until it becomes a disaster following identity theft. Thurston’s proposed solutions are technological and service-focused– let us revoke connections and permissions, for instance; but the bigger issue is that, as Thurston rightly points out, all these free conveniences are hardly free. We are the digital labors of the twenty-first century- unpaid and, instead, earning monetization opportunies for corporations everywhere by revealing our behavior in ever more specific and comprehensive ways. When does this slippery slope trade end?