Products that think for people

Is this an April Fool’s joke? It isn’t, but the timing is right. Take a look at the website of the new Poppy products website.  Let the marketing wash over you. Some excellent quotes:

They anticipate your needs and make intelligent decisions to keep your family happy and healthy.

Nobody said new parenthood was easy — until now. While others stress over feedings, you’ll be worry-free with Poppy Formula.

We make products that think for you.

The marketing and product ethos are fascinating from the Robot Futures point of view because these products are supposed to basically replace parts of your brain for you. It is a balancing act between disempowerment and pleasurable convenience, and the boundary space here seems more humorous than serious. Will robots broaden our knowledge level and our potential for positive impact on the world, or will they replace various cognitive and manual functions a bit at a time? Did the copy writers talk to anyone who has actually had kids?

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