Mediocracy Starts in Stadiums

The current (March 25) issue of Time Magazine has a number of Robot Futures – relevant stories.  Spy on Sports Fans, by Sean Gregory, reports on the fact that stadiums (stadii?) can now observe the fans’ body movements and eyeballs to see who is looking at the jumbotron when and who is most and least excited by the action on the field. Of course all this feeds into some serious data mining to sell beer to just the right seats, and to upsell cool app’s to the folks whose eyes are forever glued to their smartphone screens. The technologies coming on-line inside stadiums, which are admittedly somewhat controlled-lighting situations, will come to a billboard near you. Which raises an interesting New Mediocracy question– if highway billboards can track eyeballs, and of course they want drivers to look at the advertisements on the billboards, and they fine-tune this by car type over time to absolutely maximize the number of people who stare at the billboard long enough to be advert-hypnotized…does anyone see anything wrong with this picture?

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s