Sasha Issenberg’s recent book, The Victory Lab, describes how micro-marketing is changing the scope of campaigning intelligence, research and action from the district level to neighborhoods and even specific special interest groups. Decisions are now data-driven, and intuition has about as much of a role as graphic designers have in choosing the color blue for a new Google toolbar (see chapter 1). In New Mediocracy I describe a future in which direct, mobile market engagement enables the political campaigs to data-process to the point of perfect unity: design a perfect campaign for every individual person in the US. Two hundred million customized campaigns for two hundred million voters. The Victory Lab gives us insight into the first steps along this straight line.